Can I get a free sample of your leads to try them out?

06 Sep 2010

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	Can I get a free sample of your leads to try them out?

Solution Sorry, we don't have "free samples', nor do we waive the minimum order requirements.

"Free samples" would be pointless, since with coregistration leads, you can only expect to get a fairly small percentage of people responding to your offer, especially after just one or two emails. Thus, you need a fairly large co-reg list to get a reasonable return.

I don't waive the minimum order requirements for two reasons: first, the distribution of leads within the co-ops is all predicated on certain order sizes, and taken care of by pre-programmed software. Second, as noted above, starting out with any list smaller than 20,000 coregs is pointless. In fact, I recommend that customers start with the largest list they can afford, and do some "split-testing" of subject lines, link placement, long vs. short emails, etc. Once you know what works, buying an additional 20,000 leads every month or two is a good way to maintain the size of your list.

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24 Jan 2008 09:41 PM